1978-2016
President All Canadian Sport Management Inc.
All Canadian is a sport management company which:
- Owns and operates ACE Tennis, Canada’s top tennis developmental program
- Owns and operates Toronto Tennis City, a club in midtown Toronto
- Owns and involved in developing ACE Replay, a video analytic replay system
- Operates over 40 provincial, national and international events
All Canadian has also been involved in:
- Racquet Club Management [20 clubs- tennis, racquetball, squash, fitness]
- Athlete Management and Development Programming with over 200 National championships, recognized as Canada’s top program
- Summer Sport Camps in London, Toronto, Mississauga, Mississippi, Burlington
- Tennis Research and Development with All Canadian research and the ITF
- Events Management ITF, WTA, ATP
- Tournament Director, Canadian Open, Jarry Park
- ONcourt, an on-line ezine tennis publication

1997-1998
Confederation of African Tennis - CAT, consultant
- Design of discovery questionnaire for CAT, 1997
- Design of strategic plan “Way Ahead for Africa”, 1998

1996-1998
Tunisian Tennis Federation
Involved with the Tunisian Ministry of Youth and Education and the ITF to serve as the National Head Coach for Tunisia for a two year period:
- Coaches formation [all levels]
- National team manager [Davis Cup, Fed Cup, National Jr teams]
- Infrastructure development [Coaching certification, national teams]
- Organizational planning function [Developing a vision]

1985-1998
International Tennis Federation
Assisted in the promotion and development of the sport on an international level through being involved with the ITF as a:
- Course conductor in Africa, 1997-98 [Level 1 ITF coach]
- Workshop and seminar speaker [13 countries]
- Coaching Commission founding member [London, England]

1985-1996
Tennis Canada, consultant
Assumed various roles and responsibilities as a team leader and a team member over a period of 10 years:
- 1996 Atlanta Olympics, Team Leader
- Fed Cup and Davis Cup Captain [World Group]
- National Head Coach
- Master Course Conductor for Coaching [level 4]
- Technical Department Director
- Director of National Squads
- Director of the Coaching Department [New certification system]
- Major architect of Development Strategy “Baseline to Excellence”

Education, Skills, Awards

A formal education in business has been complemented through practical experience as a player, coach, manager and leader in the field of sport and club, event and player management:
- Masters Business Administration Program, Mississippi State University
- Bachelor of Science in Business Administration, Mississippi State University
- Fluently bilingual in English and French
- Computer Literate
- Canada’s Coach of the Year
- World Group Captain in Davis Cup, 1991-92
- Canadian Junior and Men’s Tennis Champion
- Canada’s Davis Cup team member
- Tennis Canada Hall of Fame
- Rogers Hall of Fame

Key Publications

Spearheaded, researched, coordinated and managed sport specific technical/promotional projects which have provided world recognized technical
materials:
- Tennis Canada’s Schools Program Manual
- Tennis Canada's Club Training Program Manuals
- Tennis Canada’s Certification Manuals
- Kid’s Tennis and First Serve Manuals
- Tennis Specific Stages of Growth and Development Manual
- Publisher and Managing Editor, On Court Newspaper

Speaker and Workshops

The presentation and sharing of research projects and practical experience has resulted in many seminars and workshops:
- National Coaching Institute, University of Victoria and Toronto
- Nordic Tennis Coaches Conference, Copenhagen, Denmark
- German Coaching Conference, Hanover, Germany
- Coaching Conference, New York, USA
- Canadian Tennis Coaching Conferences and Workshops
- International Tennis Federation Coaching Conferences in Spain, Ireland, Germany, USA, Indonesia, China and Jamaica
- Coaches workshops in Ivory Coast, Tunisia, Algeria, USA, Japan, Brazil and Canada
- Ksar Said Sport Institute, Tunisia
- Atlanta 1996 Olympics, color commentator
- National Taiwan University, Taipei

Pierre Lamarche

Email: pierre@acetennis.ca
Phone no.: 905 616 6970